You know I'm gonna tell you right?
Building your brand foundations is like finding your business’s soul! It’s all about getting crystal clear on who you are, what you stand for, and how you want to show up in this glittering world!
It’s your secret sauce to standing out, making every choice in your biz feel like you’re just following your heart.
This isn’t just about logos or colours... it’s about building a home for your brand where every room, every nook, every cranny screams "YOU!"
Every time I needed to make a decision about my brand - be it colours, typography, or even just the tone of voice for a simple email - it felt like I was reinventing the wheel. It was exhausting, time-consuming, and, let's be honest, expensive in terms of missed opportunities.
Then, Jen introduced to the concept of the Flamazing Brand Blueprint, and it was like I'd been handed a roadmap to my own brand's universe. No more guesswork or inconsistency.
Everything was laid out clearly, from visuals to voice, ensuring that every piece of content or design was perfectly aligned with my brand's essence.
Not only has it saved me countless hours, but it's also saved me from making costly mistakes.
Investing Jens Flamazing Brand Blueprint for my business has been, without a shadow of a doubt, one of the smartest moves I've ever made. It's not just a guide; it's my brand's North Star!
🌟 How can I make a splash and stand out in this crowded market?
🌟 What can I do to differentiate my brand in a noisy, overcrowded marketplace?
🌟 How do I truly embody my brand?
🌟 How can I refine my brand’s message to be more impactful and memorable?
🌟 How can I effectively tell my brand's story across different platforms?
🌟 Why isn’t my current branding connecting with potential customers as I expected?
🌟 Why does everything I outsource come back not quite right?
You’re not new to the startup scene, but this time around, you want to ensure everything is set up perfectly right from the start. Experience has taught you the importance of clarity and precision in establishing a brand that stands out and communicates effectively.
You've laid the groundwork, and your business is thriving. Now, you're at a pivotal moment, ready to scale up and elevate your brand to match your growing success. You understand that scaling involves more than just expanding your offerings; it requires a strategic enhancement of your brand's image and market position.
You’ve established your business and have seen some success, but now you feel it’s time for a change to reflect your evolved vision and goals. You’re ready to refresh and rejuvenate your brand to align with your current aspirations and future ambitions, ensuring your brand not only keeps up with the times but sets the trends.
I’m so excited Jen, thank you so much for pulling the multiple thoughts in my head into pure clarity, I now have something to go back to time and time again and so when others work with me they know right from the start who and what I am!
I believe we should have a brand that allows us to be who we were meant to be rather than trying to fit into a box of who we think we “should" be! When we embrace our authentic strengths and story we attract the right people to us like a magnet!
No need to try and pretend to be who we're not and bending over backwards to please everyone!!
I've said it before and I'll say it again I want to EMPOWER you with a brand you 100% totally ADORE! I want it to support your brand vision well into the future and I want you to be proud to show it off!!!
So I guess you're not surprised to know that my branding process is a little different from many others!
Your brand personality
Brand voice and tone
Word bank
Your brand story
Your bio
Your why
Your key messages
Your brand values
Your points of difference
Define your target market and audience
The demographics and pyschographics
Client personas
Your USP
Your zones of genius
A visual identity moodboard
Colour palette
Photography style
Instagram grid design
When you hire a new team member to ensure that every touch point for customers reflect your brand's voice and values, enhancing the overall customer experience!
To brief a designer or copywriter to work on your logo, visual assets or website!
To brief a PR team when creating press kits!
When you're developing new products! It ensures that new offerings align with your brand's values, aesthetics, and customer expectations.
When entering into partnerships with other brands to ensure alignment between brand values!
When you're planning an event use the blueprint to guide the theme, decor and promotional materials for events to ensure they are true to your brand’s style and message
When planning marketing campaigns to ensure that all materials and messages are consistent with your brand identity!
To keep yourself focused whenever ‘shiny object syndrome’ appears!
With a Flamazing Brand Blueprint, you unlock the full potential of your brand identity!
This comprehensive guide serves as your roadmap for all branding efforts, detailing exactly how to communicate your brand’s essence, values, and personality across every touchpoint! Whether you're crafting marketing materials, designing your website, or engaging with customers on social media, the blueprint keeps you aligned and consistent!
It not only elevates your visual identity but also strengthens your messaging, ensuring that your brand resonates with your target audience and stands out in a crowded marketplace!
The Flamazing Brand Blueprint is your ultimate tool for building a cohesive and memorable brand that truly connects and converts!
AUD
AUD
Absolutely Flamazing! Working with Jen to strengthen my brand foundations has been one of the best decisions I've made.
Jen went above and beyond to truly see me, and is helping me to soar. I now have a complete brand blueprint that perfectly captures my brand personality, grounded in archetypes, with crystal-clear visual direction - right down to fonts, colours, and my very own ‘business bestie’ (seriously, isn’t that the cutest way to describe a client persona?).
Jen is the true flamingo in a sea of seagulls, and I couldn’t recommend her highly enough for anyone looking to make their brand shine. Watch out, 2025—thanks to Jen, there’s so much more to come!"
Though seriously I've been in the branding game for over three decades - that's right, since before the age of digital doodads and gadgets! (Believe it or not, I knew I wanted to do this when I was just 10 years old!) Back in the day, it was all about crafting things by hand and letting your imagination run wild!
Over the years, I've honed my skills in various settings – from big-shot advertising agencies to intimate design studios, working with some incredible brands like Commonwealth Bank, Swarovski, Kimberly Clark, Citibank, the RTA and Woolworths, just to name a few!
Now, through The Flamazing Day, my mission is to empower female entrepreneurs to not only stand out like a flamingo in the flock of seagulls but also to create powerful experiences that ignite reactions from those that have worked with me in the past, like: “you have changed my life” “finally, you’ve given me a voice” and "finally I feel seen!"
I started working with Jen to bring a project I had envisioned for a few years to life. I have worked with. Rand strategists before but not to the level Jen went into. We went through my branding personality and, for the first time, felt like it's aligned to who I am, fun, creative, and authentic as well as the vision I had for the new brand.
Jen is so strategic in creating a brand. She goes above and beyond what I thought I would be getting. When Jen shared the branding foundation guide to Ad Queens Unfiltered, I was blown away by what she had created and the time she put into it.
Seeing the logo and brand all come together, a vision I'd held, Jen has bought it to life. I now feel confident and have the vision, mission, my why all documented to start building a website, and creating content that aligns with my new offer.
A brand is so much more than colours and a logo. As Steve Jobs quoted, "Your brand is the single most important investment you can make in your business".
I highly recommend Jen if you're looking to re-brand or launch a new business with clarity and the foundations to set you up for success.
I've had so much wonderful feedback from my audience, and I can't wait to see where this takes me.
Thank you Jen 💗
AUD
AUD
Oh my gosh I am over the moon with what you have put together.
I love the colours, logos and you truly have captured what I do and stand for which to be honest most people don't.
Michelle Pascoe
I'm here to lay down the foundations for your brand visuals! Think mood boards that capture your vibe, choosing colours that pop, photography styles and insta grid that tell your story!
Once your Flamazing Blueprint is all polished and ready, you'll have the option to work with me to craft your visual brand or you'll have the tools to brief your fav designer!
You’ll be totally equipped to steer their creative magic with confidence, ensuring everything they whip up is perfectly aligned with your brand’s fabulous new vision!
From our first splash into the Deep Dive Workshop to the grand unveiling of your Flamazing Blueprint takes about 4 weeks
Right now, I’m booking The Full Flamingo sessions about 2-4 weeks out, so let’s get you on the calendar and start that countdown!
Our main workshop is a 3-4 hour brainstorming fiesta, and then, voilà! Your customised Flamazing Blueprint will be ready to rock your world in just 3-4 weeks!
We will have a follow up call within a week to primp and tweak anything that needs a little more sparkle!
The Flamazing Brand Blueprint is perfect for any business that’s ready to sparkle and shine in their niche!
Whether you’re just stepping into the startup scene with big dreams, scaling up to spread your fabulous wings, or an established brand thinking it’s time for a little revamp, this blueprint is your golden ticket!
It’s tailor-made for visionary entrepreneurs who crave that creative edge, want their brand to scream ‘unique’, and are eager to magnetize their ideal clients!
So, if you’re looking to not just step into the spotlight but truly own it, this blueprint is your backstage pass to making it happen!
I offer a 20-minute, obligation-free Flamazing Quickie zoom chat! This is your golden ticket to ask me all about my processes, dive into project specifics, or toss any other questions you have my way!
It’s totally casual, absolutely free, and just a click away. Let’s chat and get those burning questions answered!
Totally get it! Everyone needs a bit of a helping hand sometimes, especially when it comes to making big, exciting investments in your brand!
Just pop me a message with what feels right for you, and we can chat about all the options available! Let’s make it work and get you all set up for success!
In "Flamazing," I take you on a journey to build your brand foundations ending with you building your The Flamazing Brand Blueprint - The Full Flamingo is the done for you version of the course!