Hi, I’m Jen Be - your colourful, champagne-sipping, coffee-loving branding cheerleader - and your boldest hype woman for what’s next!
But more than that?
I know what it’s like to feel like you’ve lost your spark - to look polished on the outside, while second-guessing everything underneath!6!
Spoiler alert: that spark isn’t gone - it’s just waiting for you to claim it!
At 52, I stopped blending in and started building a brand (and a life) that finally felt like me! I found my pink — that unapologetic, electric energy I thought I’d buried - and it changed everything!
Now?
It’s my mission to help bold souls like you rediscover your voice, reignite your confidence, and build brands that feel like home and sell like fire!
With 30+ years in brand design and strategy, I bring the tools, the truth, and the total belief that you don’t need to play by anyone else’s rules to build something wildly successful — and completely aligned.
Whether you find me through a quiz, a course, or a deep-dive 1:1 session - I’m here to help you ditch the beige, own your brilliance, and show up like the flamingo you are in a sea of seagulls!
And when I’m not deep in brand magic?
You’ll find me in Sydney with a glass of bubbly, a snuggly kitty (hi, Kevin the supurrvisor!), and a book in hand.
It’s time to make your brand unmistakable and to step into your flamingo era!! Let’s do this!
Are you a flamingo in a flock of seagulls?
Who the heck are you?
A 12-week brand building experience designed for early stage businesses who are ready to let go of the wobble, say bye bye to confusion aka bumfuzzlement, and find the “something that is missing”, so that they can discover their voice, celebrate their Flamazing-ness and unapologetically spread their impact and their brand joy to the world!
Lucy - Bloom by Belmonili
This wasn't just surface "post more often" kind of advice either, it was personal, detailed suggestions with examples and rationale. As if that wasn't enough, after our call Jen sent me a PDF with a clear list of action steps and a recording of our call. If you are reading this, stop what you are doing and get on Jen's schedule NOW!"
Yvette Mayer - The Lit Up and Liberated Entreprenuer
She took my brief and came back to me with more concepts than I expected... but honestly, she nailed it on her first attempt. It absolutely feels like more than a brand refresh to me, and that’s because it is.
I waited until my business was well over 6 figures to invest in branding. So when I took the big step of calling in the professionals, I chose to go all the way.
Because I was so pleased with everything and I trusted Jen, I then also asked Jen to design my packaging. I tried to do it to save money, however, if you want your brand to look professional, and to attract your people, l really believe you need a professional. And boy did Jen deliver!
I fell in love with my business and brand all over again. She perfectly captured the feel of my brand, my brand style and the magic of my brand. The first reveal made me want to cry I was so happy! She totally nailed it!
Jenny - Rawfully Good Blends